Atlantic Boulevard
In 1924, Atlantic Boulevard was considered to be located on the south side of South Jacksonville. Much of the land west of Hendricks Avenue was the site of the Gamble & Stockton Company South Jacksonville brickyard. Fletcher Park, a World War I development, was located to the east. Here, the South Jacksonville Municipal Railway operated a car line between Hendricks Avenue and Kings Avenue. At Kings Avenue, another commercial node developed. Called Times Square, it was lost to the construction of I-95. Today, only one commercial building remains from the streetcar era at the intersection of Atlantic Boulevard and Kings Avenue. However, much of Fletcher Park, the residential community the car line was built to serve, remains.
San Marco
A year after the successful opening of the South Jacksonville Municipal Railway car line, Telfair Stockton began transforming his Gamble & Stockton Company brickyard into an 80-acre Mediterranean Revival styled development called San Marco. San Marco Square, the development’s commercial component, was located at the intersection of the South Jacksonville Municipal Railway’s Hendricks Avenue and Atlantic Boulevard car lines. The brickyard’s clay pit became Lake Marco. San Marco’s successful launch lead to the development of additional subdivisions to the south such as Villa Alexandria. Today, most of South Jacksonville is now known as San Marco.
